In line with a YouGov file, 32 p.c of customers in the USA are “wholesome snackers”, with the bulk sharing they’ll pay extra for natural meals.
A up to date YouGov survey has published that 32 p.c of grownup shoppers in the USA are “wholesome snackers”, consciously choosing dietary meals pieces right through the day.
In truth, the survey additionally discovered {that a} general of 64 p.c of wholesome snackers in the USA “don’t thoughts paying extra for natural meals”.
In line with Statista, general income within the snack meals marketplace in the USA stands at $114.20 billion in 2024, then again with the expanding call for for snack meals, the marketplace is anticipated to develop every year by means of 3.84 p.c.
Within the file, titled “US Wholesome Snackers Traits File 2024”, YouGov outlines analysis into meals buying choices in the USA, and highlights that two-thirds (66 p.c) of customers declare that promoting influences their buying choices.
As well as, it shared that many wholesome snackers are keen to conform their vitamin, with 63 declaring that they’re bearing in mind reducing their meat and dairy consumption.
On the other hand, the analysis additionally discovered that 47 p.c of respondents discovered it tricky to make time to arrange and cook dinner meals at house.
Commenting at the findings, Kenton Barello, VP at YouGov The united states, mentioned: “American citizens are extra health-conscious of their snack possible choices than ever sooner than, and meals manufacturers wish to perceive what drives their buying choices.
“Our file presentations that natural meals choices and promoting are particularly tough to the wholesome snacker. Those shoppers will purchase from manufacturers that sponsor their favorite sports activities groups and like manufacturers that make stronger social problems,” concluded Barello.
